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Tuesday, 17 June 2008 |
 It’s hard not to be cynical when Las Vegas casinos are now
advertising special room rates for couples – using imagery of two Jack of Heart
cards canoodling.
It seems after all that worthy talk about acceptance and law
reform and equality and so forth, these people were only in it for the money. Gasp.
So what, you ask? I remember a discussion with a former manager
about why depending on McDonald’s to supply temporary housing for the parents
of sick kids was a step in the wrong direction. What was wrong, he asked, with
McDonald’s or KFC funding a ward in a hospital or a school classroom, or an
entire school. It saved the government money and it helped people out.
The answer I gave seems to resonate with the current cash-in
on gay marriage: because any time they feel like it, McDonald’s can pull their
funding and leave sick kids at the mercy of a government that hasn’t put enough
money into the hospital system because it thought Ronald was covering its arse.
In the same way, if the hotel isn't making money - if gay marriage is repealed - it'll remove its gay- friendly advertising. It's not a change in attitude, it's a change in market opportunity.
Maybe real change in
this society comes because some fake-tanned,
straight as a die, roulette wheel cufflink-wearing advertising executive behind
a reproduction Louis XV desk in a gilded Nevada skyscraper spits his chewin’ ’baccy
and says, “Hell! I’m glad those faggots got the right to marry! We can make us
some moolah outta them bitches!"
Forget HBA and MediBank - I'm taking my health insurance out at Burger King. To go.
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